Now the Naneye can claim another prize--being the smallest for the shortest amount of time. Because today the Tel Aviv-based medical device firm Medigus has unveiled a camera that is just 0.99mm wide.

Making such a big deal of a difference that is but a fraction of a millimeter may seem like splitting hairs, but in the world of endoscopic devices, even a hair width counts.

"Medical procedures that have not been possible until now become possible with the world's smallest camera," said Dr. Elazar Sonnenschein, Medigus CEO, in a news release. "The advanced technology provides the medical community and patients with safe, quality and cost-effective treatment."

The silicon-based camera houses a dedicated 0.66mm x 0.66mm sensor with image resolution at 45,000 pixels (so not exactly high-resolution at just under 1/20th of a megapixel). Cost has yet to be disclosed, but Medigus says pricing should be "sufficiently low" for use in disposable devices.

The firm says it will be supplying samples in the coming weeks to companies in the U.S. and Japan for use in endoscopic and surgical devices in such fields as cardiology, orthopedics, gastroenterology, and gynecology.